M&M's, Snickers, Dove & More - Mars Chocolate Brands - Mars, Incorporated
Mars Chocolate

MARS CHOCOLATE

OUR BUSINESS & FAMILY OF BRANDS

Headquartered in Mount Olive, New Jersey, U.S., Mars Chocolate is one of the world’s leading chocolate manufacturers and employs more than 16,000 Associates across 21 countries. Mars Chocolate features 29 brands in total, including five billion-dollar global brands: M&M’S®, SNICKERS®, DOVE®/GALAXY®, MARS®/MILKY WAY® and TWIX® Candy.

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OUR CHOCOLATE BRANDS

Select a brand to learn more and visit their site.

3 Musketeers

The 3 MUSKETEERS® Bar has been a simple chocolate treat for the past 75 years. It offers a delicate, light and fluffy nougat center, wrapped in delectable chocolate. Now with more satisfying chocolate flavor in the delicious nougat, it’s unmistakably fulfilling. Discover a lighter way to enjoy chocolate.

Visit the 3 Musketeers Brand Site

American Heritage

American Heritage Chocolate is an authentic historic line of products based on a recipe from the 1750s. Mildly spicy, and slightly sweet, American Heritage Chocolate is flavored with a blend of spices and ingredients available during colonial times.

Visit the American Heritage Brand Site

Amicelli

Amicelli is a chocolate delicacy on the path to success. Endless pleasure from tender chocolate covering a crispy, wafer roll with hazelnut-cream at its center.

Visit the Amicelli Brand Site

Balisto

BALISTO is an irresistible combination of whole-meal biscuits and tasty fruit covered in delicious chocolate. Since Summer 2011, BALISTO is certified with sustainable cocoa from UTZ CERTIFED.

Visit the Balisto Brand Site

Bounty

Available in whole milk and dark chocolate varieties, the moist, tender coconut in Bounty Candy tempts your senses with the taste of paradise.

Celebrations

Launched in 1997, CELEBRATIONS Chocolate was first to bring together a selection of well-loved brands in miniature. With the mix of everyone's favorites, CELEBRATIONS Candy is a guaranteed crowd-pleaser for any occasion.

Combos

COMBOS® Baked Snacks are bite-size crackers, pretzels or tortillas jam-packed with cheese-filled deliciousness. COMBOS® Snacks were developed from a patent purchased in the late 1970s. A dedicated group of R&D, Engineering and Manufacturing Associates helped make it the snack we now know and love.

Visit the Combos Brand Site

Dove

Made with 100 percent pure cocoa butter and available in a variety of formats, from DOVE® Bars to DOVE® PROMISES® Candies, DOVE® Chocolate offers a silky smooth texture and delicious, lingering taste to create the perfect moment of chocolate pleasure.

Visit the Dove Brand Site

Visit the Dove Chocolate Discoveries Brand Site

Ethel M

In 1981, after passing the leadership of Mars to his children, Forrest Mars, Sr. retired to Henderson, Nevada and created Ethel M® Chocolates as a tribute to his mother, her recipes and her chocolate. The Mars family upholds the legacy of Frank and Ethel with these high-quality chocolates.

Visit the Ethel M Brand Site

Galaxy

Smooth and creamy GALAXY Chocolate is your perfect partner in chocolate indulgence. Since its launch in 1960, The GALAXY Brand — which includes GALAXY Smooth Milk, MINSTRELS and RIPPLE — stands for “me-time” indulgence, femininity and sensuousness.

GoodnessKnows

goodnessknows Snack Squares are a delicious snack made with slow-roasted whole almonds, tangy fruits, toasted whole grains and our extraordinary deep chocolate. Our deep chocolate is made from cocoa beans specially selected and handled to retain flavanols. Try a little goodness.

Visit the goodnessknows Brand Site

Maltesers

Maltesers — the lighter way to enjoy chocolate. These crisp honeycombed centers covered in delicious milk chocolate were first introduced in the U.K. in 1936.

Marathon

MARATHON® Bars are a delicious energy snack. We thoughtfully researched and crafted our MARATHON® Bar to ensure an optimal nutritional profile, packing it full of protein and essential vitamins. Best of all, we powered it with the satisfying taste enjoyment that only the SNICKERS Brand can provide.

Visit the Marathon Brand Site

Mars

Created by Forrest Mars in 1932, The MARS® Bar is a delicious fusion of chocolate, caramel and nougat.
MARS — Work, Rest and Play your part.

Visit the Mars Brand Site

Milky Way

Created in 1923 and designed to capture the taste of malted milk shakes, MILKY WAY® Candy was named after a famed malted milk drink of the day, not the Milky Way galaxy. MILKY WAY® Bars are made of chocolate malt-flavored nougat and caramel covered with milk chocolate.

Visit the Milky Way Brand Site

Milky Way Crispy Rolls

MILKY WAY Crispy Rolls are light and fluffy cream filling, rolled inside a crispy layer and covered with delicious milk chocolate.
Light and tasty for an enjoyable treat.

Visit the Milky Way Crispy Rolls Site

M&M'S

M&M'S® Candies have been a famous candy treat since 1941. The snack-sized pieces of chocolate in a colorful candy shell are instantly recognizable all over the globe. M&M'S® Candy is available in flavors, such as Milk Chocolate, Peanut, Dark Chocolate, Almond and Peanut Butter.

Visit the M&M'S Brand Site

M&M’s News: The Collaborative Process Behind M&M’s Caramel

My M&M'S

MY M&M’S® Products are available in 20 custom candy colors. Personalize messages, upload a photo or choose themed clip art to create unique gifts or party favors. In addition to using your own photos and messages, the MY M&M’S® Website offers popular blends for holidays and special occasions.

Visit the My M&M'S Site

Revels

The quirky personality of REVELS Candy is revealed through its product mix of MALTESERS Chocolate, Coffee, Raisin, Toffee, and Orange Candies. What makes REVELS Candy unique and really interesting is the variety of flavors in each pack and that you can’t really tell which one you are going to get.

Snickers

The world's best-selling candy bar. Crammed with peanuts, caramel and nougat then coated with milk chocolate, SNICKERS® Candy Bars quickly became one of the planet's favorite treats after its introduction in 1930.

Visit the Snickers Brand Site

Twix

TWIX® Caramel Cookie Bar was first introduced in the United States in 1979. With crunchy cookie, smooth caramel, and creamy chocolate to savor twice each time, TWIX® Candy allows you to make whatever you’re doing more fun. So grab a TWIX® Cookie Bar, and pause like you mean it.

Visit the Twix Brand Site


At Mars, chocolate is a part of our history, and it’s one of our favorite treats.