Products & Marketing – Doing Our Part | Mars, Incorporated
Products & Marketing Highlights

PRODUCTS & MARKETING HIGHLIGHTS

PRODUCING AND MARKETING FOR GOOD

We love that people around the world love our brands. To continue sharing them across continents and generations, we must conduct all of our services and make all of our products sustainably, without depleting the planet’s increasingly scarce resources. Our ambition is to source, manufacture, package and distribute our brands in ever-more sustainable ways.

Our brands help us connect with all kinds of people, all over the world. We take this as both an opportunity and a responsibility. So we make every effort to use our marketing for good, providing clear information and promoting appropriate use. We also use our brands to encourage people to contribute to good causes, amplifying the positive impact our products can make.

2016 Health and Wellbeing Progress: >97% Media Compliance

Read More about our Health and Wellbeing efforts in our 2016 Principles in Action Summary >>

EXPLORE OUR LATEST BRAND & PRODUCT UPDATES

PARTNERING WITH WWF’S TIGERS ALIVE INITIATIVE

At Mars, we love cats of all sizes. Though we manufacture food only for domestic cats, we help their bigger cousins by partnering with the World Wildlife Foundation’s Tigers Alive initiative to combat illegal poaching.

DEDICATED TO NOT MARKETING TO CHILDREN

Kids are kids — not a target audience. We continue to stand against marketing our human food products and services directly to children under the age of 12 and are committed to fostering health and nutrition for the world’s youth. Our promise to not market to children is one of the guiding principles of our marketing policy.

See Our Mars Marketing Code.

HELPING TO FIND FOREVER HOMES FOR MORE SHELTER DOGS

Pets give us so much joy – let’s give back. Through our PEDIGREE® Brand, we encourage volunteering at pet shelters and do our part to provide donations. In fact, we donated more than three million pounds of pet food to shelters in 2014. We know we can always do more, so we also encourage people to adopt pets from shelters.

BETTER NUTRITION THROUGH FAMILY COOKING

UNCLE BEN’S® Ben’s Beginners™ is one way we bring families together to create delicious, healthy meals. It’s our website that features cooking shows and user-submitted videos on how to use UNCLE BEN’S® rice to prepare simple meals with your loved ones. We’re happy to say that people have participated across the globe, including in the U.S., the U.K., France and Germany.

INTERESTED IN LEARNING MORE?

Download our 2015 Summary or 2014 Summary.

2015 Summary

2014 Summary


Mars and our brands aim to source, manufacture, package and distribute our products in more and more sustainable ways.