Ensuring Healthier, Happier Lives

We believe people should have access to the products and information they need to ensure they live healthy lives, and we’re proud our products and services offer a range of benefits—from nutrition to oral care to just plain fun. Beyond the food and drinks we produce for people, we’re also delighted to offer a growing array of foods and services for pets, too. We’re proud of our progress during the past year in promoting nutrition, as well as complying with responsible marketing standards during the past year.

Our Nourishing Wellbeing ambition is to advance science, innovation and marketing in ways that help billions of people and their pets lead healthier, happier lives.

Learn about our three ambitions

OUR 2017-2018 SUSTAINABLE IN A GENERATION PLAN REPORT

Our goals to nourish wellbeing fall into three areas of focus: food safety, product and ingredient innovation and responsible marketing.

Product & Ingredient
Innovation

Encourage families to share 1 billion more healthy meals by 2021

All chocolate and confectionery below 250 calories per portion

Responsible
Marketing

Media content compliance greater than 95%

Media placement compliance greater than 97%

Implement front-of-pack calorie and GDA labeling.

Nourishing Wellbeing Goals

We’re making it as easy as possible for our products to be part of a healthy lifestyle.

Our core focus for nourishing wellbeing since the 2017 launch of our Sustainable in a Generation Plan has been around food safety and security, product and ingredient renovation, and responsible marketing. We know that advancing nutrition, health and wellbeing is essential to our growth.

Within our very diverse portfolios, we’re able to promote wellbeing in the following areas:

Our overall business: We’re advancing science and collaboration that improves food safety and security, thereby improving health around the world, including those most in need
Our Food business: We’ll deliver 1 billion more healthy meals to consumers by 2021
Our Confectionery business: We’re making, marketing, portioning and labeling all of our products to help consumers limit their intake of sugar and trans fats, while still delivering a delicious treat
Our Petcare business: We’re creating a better world for pets and the people who love them through nutritious pet food, high-quality veterinary services and research on the benefits of human/animal interaction and access

OUR NOURISHING WELLBEING AMBITION

We know that advancing nutrition, health and wellbeing is essential to our growth. And as we set our sights on our core focus areas, we’re holding ourselves accountable with ongoing research and action. Below see how we progressed toward our goals during the first year of our Sustainable in a Generation Plan.

Nourishing Wellbeing

Food Safety & Security

Through innovation, collaboration and world-class quality control practices, we’re working toward our goal to mitigate food safety and security risks around the world.

Learn how we’re focusing on Food Safety & Security

Product & Ingredient Renovation

We’re investing in science and product design to improve the nutrition of our products, while making them the right size for the eating occasion. This includes making nearly all our Confectionery products fewer than 250 calories per portion.

Learn about our approach to Product & Ingredient Renovation

Responsible Marketing

Our global brand presence is a responsibility we take seriously, which is why we’re working hard toward our goal to market our products in ways that will ultimately help billions of people lead healthier, happier lives.

See how we’re redefining our Responsible Marketing

Nourishing Wellbeing News

Fighting Poisons with Puzzles

We’re combing through millions of designs from our global gaming challenge, Foldit. This online puzzle-solving platform allows users to solve 3D puzzles that mimic the structure of aflatoxin proteins. Aflatoxin is a poison produced by certain molds that can contaminate foods. Our hope is that gamers’ answers produce quick solutions that would otherwise have taken experts years to discover.

Delivering & Developing Nutrition

Mars Food is committed to delivering 1 billion more healthy meals globally by 2021. By the end of 2017 we’d delivered 400 million meals and are on track to hit our goal.

Mars Wrigley Confectionery also worked with Partnership for a Healthier America to promote healthier eating habits by committing more than $200 million to develop products with fewer than 250 calories.

Keeping to Our Marketing Principles

Our Mars Marketing Code helps us to focus on data analysis, accountability of our Associates and more to ensure a high level of compliance. In 2017, external partners and third-party auditors reviewed our marketing and communications, and we’ve learned that our content requirements are well understood, but we need to increase awareness about how our marketing is placed on various platforms.

Health & Wellbeing Highlights